Greyparrot Raises $27M Series B as AI Waste Intelligence Passes One Trillion Detections and Wins UK Regulatory Approval

On July 28, 2026, London-based AI waste intelligence company Greyparrot announced a $27 million Series B funding round led by technology investor Omar Mir, bringing the company's total funding to $60 million . Founded in 2019 by Mikela Druckman, Ambarish Mitra, and Nikola Sivacki, Greyparrot builds AI-powered camera systems that monitor waste streams in real time at material recovery facilities (MRFs) .

How the Analyzer Systems Work

Greyparrot's Analyzer units are computer-vision systems installed above sorting belts in over 20 countries. They identify every object's material, product, and brand in real time, converting discarded items into structured data for operators, brands, and regulators . This continuous, shift-by-shift data replaces the industry standard of periodic manual sampling, which historically covered less than 1% of waste streams .

Who Uses the Technology

Waste management companies such as Circular Services, Murphy Road Recycling, Veolia, Biffa, FCC Environment, and SUEZ use Analyzers to improve recovery efficiency and plant profitability. Facilities using Greyparrot report 10–30% efficiency gains, with one site saving over $2 million in a single year .

Consumer goods brands—including Unilever, L'Oréal, and Kenvue—use Greyparrot's Deepnest platform to understand how their packaging performs after disposal. Deepnest helps them redesign packaging with real-world evidence and manage compliance and fee exposure under Extended Producer Responsibility (EPR) schemes and the EU Packaging and Packaging Waste Regulation (PPWR) .

UK Regulator Milestone

In Q1 2026, the UK's Environment Agency accepted Greyparrot's AI-generated waste composition data for statutory compliance reporting—a UK first. Customers Biffa and FCC Environment were among the first to submit this AI-derived data directly to the regulator, replacing manual audit sampling . This regulatory acceptance marks a pivotal shift: AI-based waste monitoring now satisfies formal government compliance requirements, not just internal operational needs .

One Trillion Detected Waste Objects

At the time of the Series B announcement, Greyparrot's AI platform had surpassed one trillion detected waste objects across its global network of Analyzer units .

Use of Funds and 2030 Goal

The Series B funding will be used to expand across North America and Europe and grow Greyparrot's AI, data science, and product teams . The company has set a public goal to abate over one million tonnes of waste by 2030 .

The Founders' Vision for Waste Intelligence

Co-founder Ambarish Mitra captured the company's ambition in a now-frequently quoted line: "Waste intelligence will do for materials what satellite data did for navigation" . Co-founder and CEO Mikela Druckman added: "Waste is one of the planet's largest untapped resources, and data is the infrastructure that unlocks it" .