Countering free-tier generosity. On August 6, 2026, OpenAI gave unlimited free text chats to Free and Go users, powered by the new GPT-5.6 Luna model . Removing caps at the bottom creates more reason to monetize heavy usage at the top through reset fees.
Enterprise upselling. OpenAI launched a $125/month ChatGPT Business Premium seat (or $100 with annual billing) that gives five times more usage than standard Business seats and removes the five-hour usage cap on agentic workflows . The pricing ladder now reads: Free → Go → Plus (with optional $5–8 resets) → Pro → Business ($25/seat) → Business Premium ($125/seat) → Enterprise
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IPO preparation. OpenAI confidentially filed for a U.S. IPO with the SEC in early June 2026 . The company was last valued at $852 billion and has targeted a valuation of up to $1 trillion . CEO Sam Altman told staff he expected the company to go public "within the next year" , though by late June the New York Times reported OpenAI was leaning toward delaying the IPO until 2027 . Goldman Sachs and Morgan Stanley are leading the underwriting . New monetization levers—paid resets, premium business tiers, and a completed $7 billion secondary share sale —all help boost recurring revenue ahead of the public market debut.
Unlimited free text chats. On August 6, 2026, OpenAI removed text-based chat limits for Free and Go users, powered by GPT-5.6 Luna (replacing GPT-5.5 Instant). A new "Think" button for deeper reasoning was added for complex questions. Limits remain on file uploads, images, and other tools. This change followed ChatGPT crossing 1 billion weekly active users .
$125/month ChatGPT Business Premium seat. Announced August 10–11, 2026, this tier gives 5x more usage than standard Business seats and removes the five-hour usage cap on agentic tools like Codex and ChatGPT Work . Standard Business seats remain at $25/month (or $20 with annual billing). Early-bird credits of $100 per Premium seat (up to five seats) were offered to the first 10,000 eligible customers
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GPT-5.6 Sol and Luna rollout. OpenAI officially announced improvements to GPT-5.6 Sol for Plus and Pro subscribers alongside the free-tier Luna rollout on August 6, 2026 . Usage resets for paid ChatGPT Work and Codex users occurred on August 8 and August 11, 2026, tied to the Sol rollout . Enterprise and EDU workspaces are being migrated from weekly to monthly usage limits by August 15, 2026 .
Codex usage model evolution. OpenAI has been aggressively resetting usage limits for ChatGPT Work and Codex paid users, with 35 resets in 2026 at an average interval of 8.9 days . The introduction of "banked resets"—savable rate limit resets valid for 30 days, with up to 3 earned via referrals—suggests OpenAI is moving toward more flexible, credit-based access . Codex seats are no longer available to new ChatGPT Business plans as of June 24, 2026 , indicating a broader consolidation of product lines.