Analyst downgrades and cautious Wall Street calls. In July 2025, Goldman Sachs downgraded SK Hynix to "neutral" from "buy," warning that intensifying competition in high-bandwidth memory (HBM) could trigger the first price decline in that segment . By August 2026, Goldman had reversed course — reiterating buy ratings on Samsung and SK Hynix and calling the pessimism excessive — but the damage to sentiment had been done. July 2026 saw 828 analyst downgrades, double the number of upgrades, with most cuts targeting chip and tech stocks . Citigroup trimmed its Micron target in March 2026 citing softening DRAM spot prices , and Jefferies also joined the cautious chorus, though specific Jefferies downgrade notes from this period were not independently confirmed in the search results.
Doubts about AI capital spending. A persistent worry that the massive AI infrastructure buildout may not deliver proportional returns has hammered the sector repeatedly. Broadcom's weak guidance in early June , the Nasdaq entering correction territory in late July , and repeated spillovers from U.S. semiconductor routs into Asia all amplified these fears .
Weak Wall Street sessions cascading into Asia. Every major down day in U.S. tech stocks — including the July 28 Nasdaq correction and the July 17 selloff that hit Nvidia hardest — was immediately transmitted to Asian markets. South Korean and Japanese chip stocks track U.S. overnight moves closely .
Mixed earnings and guidance from key names. SK Hynix posted record quarterly profit but still missed analyst estimates, sending shares down more than 10% in a single session . SanDisk and Western Digital were routed alongside other memory names in late July , and SanDisk's pre-market drop of over 10% on August 6 underscored persistent earnings pressure . AppLovin-specific guidance details were not surfaced in the search results but the broader pattern of disappointing AI/monetization outlooks added to the uncertainty.
Valuation fear and leverage unwinding. By early August, Samsung and SK Hynix had fallen 23% and 35% respectively over the prior month . Short-term rallies — like the 27–30% surge on August 1 in Samsung and SK Hynix — were swiftly reversed as investors unwound leverage-backed positions .
On certain sessions (e.g., August 3), Samsung and SK Hynix both dropped over 6% . But on August 7's Friday session, Samsung was the relative outperformer — likely reflecting its more diversified business (foundry, logic chips, consumer electronics) versus SK Hynix's near-total exposure to memory and HBM. Analysts at Goldman and JPMorgan noted that forward P/E ratios of 3.5x–3.6x for Korean memory names appeared detached from fundamentals, though they maintained buy ratings .
The core debate remains unresolved: are memory stocks in a cyclical correction within a structural AI upcycle, or is the memory boom peaking? Citi advised buying the pullback, calling the upcycle still in early innings . But the sheer speed of the $1 trillion+ rout and the record wave of downgrades in July show the market is deeply uncertain about whether AI-driven HBM demand can sustain current valuations.
Analyst downgrades and cautious Wall Street calls. In July 2025, Goldman Sachs downgraded SK Hynix to "neutral" from "buy," warning that intensifying competition in high-bandwidth memory (HBM) could trigger the first price decline in that segment . By August 2026, Goldman had reversed course — reiterating buy ratings on Samsung and SK Hynix and calling the pessimism excessive — but the damage to sentiment had been done. July 2026 saw 828 analyst downgrades, double the number of upgrades, with most cuts targeting chip and tech stocks . Citigroup trimmed its Micron target in March 2026 citing softening DRAM spot prices , and Jefferies also joined the cautious chorus, though specific Jefferies downgrade notes from this period were not independently confirmed in the search results.
Doubts about AI capital spending. A persistent worry that the massive AI infrastructure buildout may not deliver proportional returns has hammered the sector repeatedly. Broadcom's weak guidance in early June , the Nasdaq entering correction territory in late July , and repeated spillovers from U.S. semiconductor routs into Asia all amplified these fears .
Weak Wall Street sessions cascading into Asia. Every major down day in U.S. tech stocks — including the July 28 Nasdaq correction and the July 17 selloff that hit Nvidia hardest — was immediately transmitted to Asian markets. South Korean and Japanese chip stocks track U.S. overnight moves closely .
Mixed earnings and guidance from key names. SK Hynix posted record quarterly profit but still missed analyst estimates, sending shares down more than 10% in a single session . SanDisk and Western Digital were routed alongside other memory names in late July , and SanDisk's pre-market drop of over 10% on August 6 underscored persistent earnings pressure . AppLovin-specific guidance details were not surfaced in the search results but the broader pattern of disappointing AI/monetization outlooks added to the uncertainty.
Valuation fear and leverage unwinding. By early August, Samsung and SK Hynix had fallen 23% and 35% respectively over the prior month . Short-term rallies — like the 27–30% surge on August 1 in Samsung and SK Hynix — were swiftly reversed as investors unwound leverage-backed positions .
On certain sessions (e.g., August 3), Samsung and SK Hynix both dropped over 6% . But on August 7's Friday session, Samsung was the relative outperformer — likely reflecting its more diversified business (foundry, logic chips, consumer electronics) versus SK Hynix's near-total exposure to memory and HBM. Analysts at Goldman and JPMorgan noted that forward P/E ratios of 3.5x–3.6x for Korean memory names appeared detached from fundamentals, though they maintained buy ratings .
The core debate remains unresolved: are memory stocks in a cyclical correction within a structural AI upcycle, or is the memory boom peaking? Citi advised buying the pullback, calling the upcycle still in early innings . But the sheer speed of the $1 trillion+ rout and the record wave of downgrades in July show the market is deeply uncertain about whether AI-driven HBM demand can sustain current valuations.