Ukrainian Drone Strikes on Wildberries: $2.4–$3.1 Billion in Seller Losses and Over a Quarter of Warehouse Capacity Knocked Out

Since July 18, 2026, Ukraine has launched an unprecedented drone campaign against the warehouses of Wildberries — Russia's largest online marketplace — striking over a dozen logistics hubs across at least 10 Russian regions. The attacks have caused massive physical destruction, inflicted billions of dollars in losses on sellers, crippled the company's logistics network, and prompted the Russian government to explore state-backed financial support. Here is what is known about the damage, losses, and consequences so far.

Physical damage and human toll

The campaign began on July 18 with simultaneous strikes on warehouses in Tambov and Elektrostal (near Moscow), killing 7 people and injuring 49 in Tambov alone . Subsequent waves hit facilities in Krasnodar, Stavropol, St. Petersburg, Penza, Udmurtia, Samara, Saratov, Tver, Vladimir, Tula, and Ryazan regions, often sparking massive fires . As of early August, at least 9 people had been killed cumulatively across multiple strikes . By one count from the investigative outlet Vyorstka, 14 warehouses covering roughly 1.5 million square meters — equivalent to about 27% of the company's total warehouse space — had been put out of operation .

Financial losses: sellers hit hardest

Sellers on Wildberries — many of them small and medium-sized businesses — have borne the brunt of the financial damage. According to Data Insight lead analyst Sergei Semko, as cited by Forbes Russia, sellers may have lost 215–280 billion rubles (~$2.4–$3.1 billion) worth of inventory . The estimate is based on the volume of goods typically stored in the affected facilities. Russian fashion designer Viktoria Terekhova told Reuters she lost 12,000 items — about 45% of her company's total inventory — when the Elektrostal warehouse was destroyed . Wildberries head Tatyana Kim reported that 88,000 small vendors lost goods at Elektrostal alone .

Earlier Russian analyst estimates placed the broader economic damage for the first strikes alone at up to 100 billion rubles ($1.3 billion) . Inventory destroyed in the subsequent, wider campaign is believed to be in the hundreds of billions of rubles . Wildberries itself has not published a comprehensive corporate balance-sheet loss . The company, owned by Russia's wealthiest woman Tatyana Kim, posted a turnover of 6.1 trillion rubles ($79 billion) in 2025 .

Operational impact: more than a quarter of capacity offline

The strikes have dealt a severe blow to Wildberries' logistics network — the backbone of Russia's largest e-commerce platform. By August 5, more than a quarter of the company's warehouse capacity had been knocked out, threatening delivery and order fulfillment across affected regions . Multiple warehouses have been shuttered or evacuated after strikes, with operations halted at some sites entirely . Open-source data analysis by Russia's Kommersant daily showed that the early strikes damaged approximately 10% of Wildberries' logistics capacity, equivalent to 552,000 square meters . The loss of capacity directly hit tens of thousands of vendors who stored consignment inventory in Wildberries warehouses, many without insurance coverage .

Governmental response: Kremlin acknowledges, explores state support

The Russian government has been drawn into active discussions about financial support. Kremlin spokesman Dmitry Peskov acknowledged that "the situation is indeed difficult because of the losses suffered both by the company itself and by representatives of small and medium-sized businesses" . Reuters reported that the government is exploring ways to support Wildberries and related businesses, with state-controlled bank VTB expected to play a central role in any rescue package . However, the Kremlin said no decision had been made .

Strategic shift: targeting Russia's war economy

The Wildberries campaign marks a strategic shift for Ukraine. After months of drone attacks on oil depots and refineries, Kyiv says it is now targeting logistics hubs that support Russia's war economy and military supply chains . Ukrainian President Volodymyr Zelensky said the strikes hit "major logistics facilities" used to "supply sanctioned components for drone production and navigation equipment" . Serhii Kuzan, chairman of the Ukrainian Security and Cooperation Center, told CNBC that Wildberries' marketplace alone accounts for roughly 3% of Russia's GDP .

By bringing the war directly to ordinary Russian consumers and small business owners — rather than just military or energy targets — the campaign is seen as aiming to increase domestic pressure on the Russian government . As one seller who lost her entire summer collection told Reuters: "Everything went up in smoke" .