By July 27 — just days before the mass surge — Hraga Ceuta had more than 20,000 members, according to the local broadcaster Ceuta TV . Members used the group to share Google Maps screenshots measuring the distance around the Tarajal breakwater, the concrete spur that marks the maritime frontier. Others posted photographs of wetsuits, advised on how to enter the water, and coordinated group departures from the Moroccan border town of Fnideq .
The planning was not limited to one group. Dozens of burner profiles on TikTok and Instagram posted short-form videos glorifying successful crossings, framing the swim as an easily achievable feat . WhatsApp groups served as real-time coordination channels as the crossing date approached .
The single most powerful driver of the surge was not the logistics shared in Facebook groups — it was a persistent, viral rumor that Spain's border was "open" — that Spanish authorities would not stop or detain anyone who reached Ceuta's shore .
This rumor spread rapidly in the weeks leading up to July 30 through the same social media channels. TikTok videos showed people wading ashore unopposed, though many of these clips were from previous events or were selectively edited. Facebook posts and WhatsApp chains amplified the message: "The border is open. They'll let you in."
The rumor was false, but by the time it was debunked, tens of thousands of people were already in the water.
Some Moroccan media outlets offered an additional interpretation, alleging that the social media campaign was a coordinated effort to project an image of instability in Morocco and question the country's ability to control its borders — coinciding with celebrations for the 27th anniversary of King Mohamed VI's enthronement .
Between July 30 and 31, an estimated 50,000 to 60,000 migrants entered Ceuta, mostly by swimming around or wading past the Tarajal breakwater . The territory's leader, Juan Jesús Vivas, called the situation "absolutely unsustainable" in a territory with a population of about 83,000 residents .
At least 57 people died in the attempt — mostly drownings — making it one of the deadliest such incidents in the enclave's history . By comparison, the previous major Ceuta crisis in May 2021 saw about 10,000 people cross in two days .
Spanish and Moroccan authorities moved quickly. By July 31, at least 48,300 migrants had been returned to Morocco as part of a joint repatriation operation . Spain deployed the Armed Forces to reinforce the Civil Guard at the border .
Spanish Prime Minister Pedro Sánchez rushed to Ceuta alongside Interior Minister Fernando Grande-Marlaska . Sánchez blamed trafficking gangs and pledged to work with Moroccan authorities to "restore normalcy as soon as possible" . But the swift repatriation did not contain the political fallout.
The Ceuta crisis exploded into a full-blown political problem for Spain's pro-immigration coalition government:
Far-right backlash. Far-right parties in Spain and across Europe immediately seized on the crossing as evidence that Sánchez's immigration policies had failed. Italy's interior minister announced that non-EU citizens entering from Spain would be subject to stricter checks, and other figures called for Spain's suspension from the Schengen Area .
Spain-Morocco tensions. The incident reignited diplomatic friction between Madrid and Rabat. Le Monde reported it as a new low in bilateral relations, with Morocco accused of either losing control or tacitly allowing the surge as leverage . (Moroccan officials publicly denied this, attributing the surge to "criminal organizations" and insisting their cooperation with Spain remained "exemplary" .)
Humanitarian emergency. Vivas declared an "absolute humanitarian and social emergency," saying the city's reception capacity was completely overwhelmed and hundreds of migrants were sleeping on the streets . He called on Madrid to declare a national emergency, a request Spain's interior ministry initially rejected .
European dimension. French Interior Minister Laurent Nunez announced France would strengthen border checks with Spain, activating the Rapid Intervention Border Force . Danish Prime Minister Mette Frederiksen urged the EU to "consider all options" . The crisis became a flashpoint in the broader European debate over border security and Schengen integrity.