Air France-KLM's vision centers on deepening Lisbon's role as a connecting hub between Europe and Latin America, particularly Brazil and Portuguese-speaking Africa, leveraging TAP's strong network to those regions . The group has pledged to:
Air France-KLM CEO Benjamin Smith has publicly stated that TAP fits the group's multi-hub strategy perfectly, with the aim of strengthening operations in Lisbon while developing connectivity in other Portuguese cities including Porto .
Lufthansa Group has also committed to keeping Lisbon as a hub and preserving TAP's brand and operations . Its distinctive advantages include:
Portugal's Infrastructure Minister Miguel Pinto Luz stated explicitly that the choice is "a strategic decision" that depends on more than the bid price . Key non-price criteria that bidders were asked to address include
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