The official justification from Rosselkhoznadzor and other Russian regulators was always phytosanitary or food-safety related. However, the rapid expansion of restrictions — and their timing just before and immediately after Armenia's June 7 parliamentary elections — led international observers to characterize them as political pressure on Yerevan to abandon its pro-Western trajectory .
On July 27, 2026, Armenian Prime Minister Nikol Pashinyan and Russian President Vladimir Putin held a telephone conversation. According to the official readout from the Armenian government and multiple news reports, Pashinyan made several clear arguments :
The call also touched on the simmering dispute over a potential referendum on Armenia's EU membership, with Pashinyan reiterating his position that a referendum is only meaningful after — and not before — Armenia submits a formal EU membership application .
The impact on trade between the two countries was immediate and measurable.
Russia has historically been Armenia's largest trading partner, with Armenia sourcing 82% of its natural gas from Russia in 2025 . Armenian exporters, especially in time-sensitive agricultural and beverage categories, faced severe disruption
.
The EU's response was swift, substantial, and explicitly framed as a counter to Russian "economic coercion."
Financial aid
Trade liberalization (Autonomous Trade Measures)
Political language
Market diversification
The question of a potential referendum has been a key point of tension between Moscow and Yerevan throughout the crisis.
Putin's demand: During an April 1, 2026, meeting in Moscow, Putin warned Pashinyan that Armenia cannot be a member of both the EU and the Russia-led Eurasian Economic Union simultaneously . Putin pressed Armenia to hold a referendum on choosing between the blocs
.
Pashinyan's position: Pashinyan has consistently pushed back, arguing that a referendum is "meaningless" without a formal EU membership application first being submitted . In late June 2026, he stated: "A referendum will take place when there is a subject for a referendum. And the subject of a referendum must be, at minimum, an official application by Armenia to join the European Union"
. He has also said Armenia would continue working within the EAEU "calmly and confidently" while the EU membership debate continues
.
Civil society initiative: A pro-Russian group called the "Eurasian Alliance" submitted a civil initiative to Armenia's Central Election Commission in early July calling for a "referendum from below" against EU membership . This is a non-governmental effort and does not reflect official government policy.
EU's stance: The EU has not publicly demanded a referendum. Instead, Brussels has focused on deepening economic and political ties through aid, trade liberalization, and partnership-strengthening initiatives, without requiring an immediate membership bid or referendum .