Strategy currently holds 843,775 Bitcoin, acquired for a total of $63.69 billion at an average price of approximately $75,476 per coin . With Bitcoin near ~$64,500–$64,610 as of late July
, the paper loss on the position is roughly $9.3–$10 billion (approximately $11,000 per coin)
.
The company's Q2 2026 financial results, disclosed in early July, recorded an $8.32 billion loss on digital assets, including $8.31 billion in unrealized losses . Just days later, on July 6, Strategy sold 3,588 BTC for ~$216 million — its first-ever Bitcoin sale — to fund preferred stock distributions and replenish its dollar reserve
.
The picture that emerges is of a company in a defensive consolidation phase, not a distressed one. Here is how the key signals break down:
Strategy still has up to $23.53 billion in remaining ATM capacity to sell shares , no forced liquidation triggers, and a chairman who just signaled he is ready to buy again.
The four-week pause, the $730 million equity raise, the small Bitcoin sale to cover preferred dividends, and the buildup of a $3.225 billion cash reserve all point to risk management after a bruising Q2 — not a strategic retreat from Bitcoin accumulation .