The project is backed by Japan's Ministry of Economy, Trade and Industry (METI) and is designed to provide the computing foundation for Japan's FRONTia Project, strengthening the country's ecosystem across manufacturing, logistics, healthcare, and more .
Beyond the Noetra factory, Huang announced expanded collaborations with Japanese giants across robotics, healthcare, banking, manufacturing, automotive, quantum computing, and gaming . A specific partnership with Toyota was highlighted for developing physical AI in manufacturing, including models for the Woven City traffic control system
. Nvidia also signed Toyota, Fanuc, Kioxia, and five other Japanese industrial heavyweights into its Physical AI Coalition
.
Nvidia hosted events for Japanese developers to build AI-powered robotics applications on its platform, encouraging hands-on experimentation with physical AI models .
On June 30, 2026, METI released a revised AI Robotics Strategy with an official target of introducing approximately 10 million AI-equipped robots across 18 sectors by 2040 . The sectors now include manufacturing, nursing care, food service, logistics, healthcare, agriculture, disaster response, and infrastructure maintenance
.
The strategy is directly tied to the Noetra/Nvidia national AI platform, which will supply the AI foundation for these robots . Japan aims to capture more than 30% of the global AI robotics market by 2040, an opportunity estimated at $133 billion
. The government also committed up to ¥1 trillion (~$6.1 billion) over five years to fund the initiative
.
On July 24, 2026, Nvidia and SK Group signed letters of intent for a $500 billion-plus comprehensive partnership covering two pillars :
The deal was announced at the AI Summit in San Francisco alongside South Korean President Lee Jae-myung's U.S. visit . SK Hynix is already Nvidia's largest memory supplier
.
On July 24–25, 2026, Nvidia and U.S. private equity firm Brookfield committed a combined $10 billion investment in Naver Corp. to scale Naver's multi-tenant Nvidia DSX AI factory :
| Deal / Initiative | Value / Scope | Key Partners | Date |
|---|---|---|---|
| Japan National AI Factory | 27,500 Rubin GPUs, 140 MW, world's first national AI infrastructure for physical AI | Noetra Corp., METI, 44-company consortium | Jul 16, 2026 |
| Japan Physical AI / Robotics Coalition | Broad industry + Toyota, Fanuc, Kioxia specific | Toyota, Honda, SoftBank, Sony, NEC, Fanuc, Yaskawa, Kawasaki | Jul 15–16, 2026 |
| Japan 10M AI Robots by 2040 | 18 sectors, ¥1 trillion (~$6.1B) government backing, $133B market opportunity | METI, Noetra/Nvidia platform | Jun 30, 2026 |
| SK Group AI Infrastructure | $500B+ comprehensive partnership | SK Telecom (2 GW data center), SK Hynix (HBM memory) | Jul 24, 2026 |
| Naver + Brookfield AI Factory | $10B total investment, 200 MW by 2028 | Naver Corp., Brookfield | Jul 24–25, 2026 |