Passenger Princess Season 2: Every F1 Driver, Episode Guide, and Why It’s a Viral YouTube Phenomenon

The Six Formula 1 Drivers Featured

All six episodes feature a different driver. The confirmed lineup is consistently reported across Variety, F1's official site, and multiple international outlets :

1. Charles Leclerc (Ferrari)
2. Franco Colapinto (Williams)
3. Valtteri Bottas (Sauber / Stake F1)
4. Gabriel Bortoleto (Sauber / Stake F1)
5. Kimi Antonelli (Mercedes)
6. Alex Albon (Williams)

Filming Locations and Timing

Season 2 was filmed on location during two Grand Prix weekends :

• Circuit de Barcelona-Catalunya (Spanish Grand Prix)
• Red Bull Ring, Spielberg (Austrian Grand Prix)

Production took place during those race weekends in 2026, giving the episodes authentic paddock access and track-side environments.

Season 1 Viewership

Season 1 accumulated over 289 million views across its four episodes on YouTube. F1's official 2025 season review noted a slightly different figure of 263 million views across all channels at that time, but the 289 million number is the one consistently cited by F1 and press outlets at the launch of Season 2 .

Production Companies

The series is produced by Dimz Inc. (Amelia Dimoldenberg's own production company) in partnership with Formula 1. The collaboration is described as a paid partnership between Dimz Inc. and F1 .

How the Show's Format Works

Each episode follows the same structure :

• Dimoldenberg sits in the driver's seat of a road car while an F1 driver rides in the passenger seat as her driving instructor.
• The driver teaches her specific driving skills (parking, maneuvering, donuts, navigating the paddock) while the two engage in her signature deadpan, awkward-comedy interview style.
• Episodes are filmed at or near F1 race circuits during Grand Prix weekends, blending paddock access, on-track driving, and casual conversation.

Episode Release Schedule

New episodes release weekly throughout July and August 2026. The season began on July 22, with subsequent episodes dropping each week .

Fit Into F1's Broader Digital Content Strategy

Passenger Princess is a direct pillar of F1's push to reach younger, digitally-native audiences who may not watch traditional race broadcasts. Key strategic points :

• Creator-driven content: Rather than producing everything in-house, F1 partnered with an established internet creator (Dimoldenberg has millions of YouTube subscribers from Chicken Shop Date) to borrow her audience and comedic tone. This mirrors the "creator economy" approach many major sports leagues are adopting.
• YouTube-native distribution: The series lives on F1's YouTube channel (Season 2) and Dimoldenberg's own channel (Season 1), meeting younger viewers on the platforms they already use rather than trying to pull them to linear TV or F1 TV.
• Post-Drive to Survive evolution: After Netflix's Drive to Survive proved that personality-driven motorsport content attracts new fans, F1 has been expanding its non-race content slate. Passenger Princess is a lighter, comedic, personality-focused format that showcases drivers outside the competitive environment — making them more relatable to casual and younger fans.
• Massive organic reach: Season 1's 289 million views validated the strategy, showing that F1 can generate billions of minutes of watch-time through influencer collaborations without paying for traditional advertising.