July 2026 sale (largest ever): Strategy sold 3,588 BTC for $216 million between June 29 and July 5, 2026 — its largest Bitcoin disposal ever — at an average price of ~$60,200, to fund preferred share dividends . The Wall Street Journal noted this marked a "departure from co-founder Michael Saylor's principle of 'never sell your Bitcoin'"
. After the sale, Strategy's holdings fell to 843,775 BTC
.
Market narrative shift: JPMorgan warned that Strategy's new Bitcoin sales policy (a "BTC Monetization Program" authorizing up to $1.25 billion in potential sales) adds unnecessary risk to the crypto market . Bloomberg reported that fears of Saylor's "buying machine seizing up" fueled a leg of Bitcoin's selloff
. The sales signaled that Strategy's dividend obligations now shape its treasury policy — a direct contradiction to its original "never sell" ethos
.
Multiple independent sources confirm a rotation of speculative capital away from Bitcoin toward AI and tech names:
On July 17, 2026, Saylor responded by posting data from River Research tracking over 60 government currencies since 1700, showing the average fiat currency lasts just 27 years . He argued: "Fiat currency is the problem, while strengthening Bitcoin through companies, institutions, securities, and technology represents part of the solution"
. He added that people should "discuss viewpoints without mistaking allies for adversaries"
— a direct call for the crypto community to stop attacking Strategy and its methods, even amid criticism.