Hougan has identified three specific on-chain and market signals he is monitoring to confirm a bottom :
Hougan explicitly states that no one can predict the exact bottom date — it can only be confirmed after the fact .
Hougan projects that after the current deleveraging phase and structural cleanup, institutional buying could drive a new bullish phase starting in the latter part of 2026 . He has repeatedly emphasized that the four-year cycle is a primary driver of the downturn, but that the setup for 2026 and beyond looks increasingly bullish as institutional interest accelerates .
Despite Hougan's cautious optimism, several macro factors continue to pressure the market:
In a dramatic shift, Strategy announced in late June 2026 that it may sell up to $1.25 billion of its Bitcoin holdings to build cash reserves, cover investor payouts, and fund buybacks . This is a direct reversal of the "never sell your Bitcoin" mantra that Michael Saylor posted as recently as February 2025 . The first crack appeared in May 2026, when Saylor hinted at potential Bitcoin sales during Strategy's Q1 earnings call after the company reported a $12.54 billion net loss . Analysts including CryptoQuant have since urged Strategy to halt Bitcoin purchases entirely and prioritize cash reserves .