Bitwise Chief Investment Officer Matt Hougan believes the current crypto market downturn — driven heavily by the collapse of Strategy's STRC preferred stock — is likely a late-cycle deleveraging event that could signal a market bottom, with a new bull market potentially beginning by fall 2026. He cautions that bottoms are only ever obvious in hindsight and points to several technical indicators, while noting that a broader structural reset — including record ETF outflows, regulatory delays, and a regime shift at Strategy — is still playing out.
Hougan describes the sharp decline in Strategy's perpetual preferred stock, STRC, as "painful but necessary" late-cycle deleveraging that typically precedes a market bottom . He downplays liquidation fears, arguing that Strategy's Bitcoin holdings and cash comfortably cover its debt, and that the company is not at risk of forced selling
. The broader demand structure is also shifting: the market's previous reliance on Strategy as a single dominant buyer is being replaced by broader institutional demand, which Hougan views as a healthier foundation for the next leg up
.
Hougan has identified three specific on-chain and market signals he is monitoring to confirm a bottom :
Hougan explicitly states that no one can predict the exact bottom date — it can only be confirmed after the fact .
Hougan projects that after the current deleveraging phase and structural cleanup, institutional buying could drive a new bullish phase starting in the latter part of 2026 . He has repeatedly emphasized that the four-year cycle is a primary driver of the downturn, but that the setup for 2026 and beyond looks increasingly bullish as institutional interest accelerates
.
Despite Hougan's cautious optimism, several macro factors continue to pressure the market:
In a dramatic shift, Strategy announced in late June 2026 that it may sell up to $1.25 billion of its Bitcoin holdings to build cash reserves, cover investor payouts, and fund buybacks . This is a direct reversal of the "never sell your Bitcoin" mantra that Michael Saylor posted as recently as February 2025
. The first crack appeared in May 2026, when Saylor hinted at potential Bitcoin sales during Strategy's Q1 earnings call after the company reported a $12.54 billion net loss
. Analysts including CryptoQuant have since urged Strategy to halt Bitcoin purchases entirely and prioritize cash reserves
.
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Bitwise CIO Matt Hougan believes the collapse of Strategy's STRC preferred stock is a late cycle deleveraging event that could signal a market bottom, with a potential new bull market beginning by fall 2026.
Bitwise CIO Matt Hougan believes the collapse of Strategy's STRC preferred stock is a late cycle deleveraging event that could signal a market bottom, with a potential new bull market beginning by fall 2026. Hougan dismisses forced liquidation fears for Strategy, arguing its Bitcoin holdings and cash comfortably cover debt.