Apple's June 2026 Price Hikes: Full Breakdown of Costs, Spared Products, and Market Fallout

iPads (all models):

• iPad (base): $349 → $449 (+$100)
• iPad mini: $499 → $599 (+$100)
• iPad Air: $599 → $749 (+$150)
• iPad Pro: $999 → $1,199 (+$200)

Vision Pro: $3,499 → $3,699 (+$200)

Home devices (Apple TV, HomePod): Prices rose in the range of roughly $30–$200 depending on model and region . HomePod mini and Apple TV saw increases globally .

The average price increase across affected products was approximately $246, with some configurations rising by as much as $500 .

Which Products Were Spared

Apple did not raise prices on the iPhone lineup, Apple Watch, or AirPods . Analysts noted Apple is shielding its most important revenue driver — the iPhone — from price increases for now .

Impact on Apple's Stock

Apple shares fell 6% on Thursday, June 25, after the price hikes went live . The decline reflected investor concern that higher prices would dampen consumer demand and that Apple's margins would remain under pressure .

Asian Market Selloff on Friday

The price hikes triggered broad tech selling in Asia on Friday, June 26:

• MSCI Emerging Markets Asia gauge fell nearly 4%, hitting a two-week low .
• South Korea's KOSPI plummeted 9%, triggering an emergency circuit breaker .
• Chip stocks across Asia declined sharply, with the semiconductor index down 4.5% and set for a 7% weekly loss .
• The selloff was fueled by fears that rising component costs would curb consumer device demand and potentially slow the AI-driven memory chip rally .

The Growing Rift: Chipmakers vs. Consumer Electronics

The price hikes starkly illustrated the diverging fortunes of memory chip suppliers and consumer electronics makers:

• Micron Technology reported a fourfold revenue increase year-over-year (Q3 fiscal 2026 revenue of roughly $41.5 billion vs. $9.3 billion a year earlier), driven by the AI boom . Its stock soared 15% on June 25, pushing its market cap above Meta and Tesla .
• Apple meanwhile saw its stock drop 6% as it was forced to pass costs to consumers . Apple's CEO Tim Cook had warned weeks earlier that price hikes across Mac, iPad, and iPhone lines were "inevitable" .
• Analysts summarized the dynamic: "Investors are rewarding Micron for a global memory squeeze that has pushed pricing power back to suppliers. Apple, down over 5% after raising prices, is showing the other side of that trade" .

The Wall Street Journal reported Micron's stock has tripled over the past year as memory chip prices surged, directly at the expense of consumer device margins . The Guardian noted the widening gap between chipmakers cashing in on AI demand and hardware makers struggling to absorb costs .