Bloomberg's Mark Gurman reports Apple is planning roughly 20 new products across late 2026 and all of 2027 — the company's most aggressive product cycle in over a decade. The 2026 2027 timeline spans two major iPhone launches: the iPhone 18 Pro family and first foldable in fall 2026, followed by six iPhone models in...
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Based on Bloomberg's Mark Gurman, Apple is planning roughly 20 new products across the remainder of 2026 and all of 2027 — a stretch he frames as the most aggressive product cycle in over a decade . John Ternus, who becomes CEO on September 1, 2026, has made reviving Apple's design team his No. 1 priority, directly tying the hardware roadmap to a broader push to restore industrial-design influence inside the company
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All of the following is based on Mark Gurman's reporting and forecasts, not official Apple announcements. Timelines, model names, and feature sets frequently shift before final release.
Gurman has said 2027 will be Apple's most ambitious year since the iPhone X era, with a new CEO, multiple new categories, and a massive iPhone lineup .
| Wave | Models |
|---|---|
| Early 2027 | iPhone Air 2, iPhone 18, iPhone 18e |
| Fall 2027 | iPhone 20 Pro, iPhone 20 Pro Max, iPhone Ultra 2 (second-gen foldable) |
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Bloomberg's Mark Gurman reports Apple is planning roughly 20 new products across late 2026 and all of 2027 — the company's most aggressive product cycle in over a decade.
Bloomberg's Mark Gurman reports Apple is planning roughly 20 new products across late 2026 and all of 2027 — the company's most aggressive product cycle in over a decade. The 2026 2027 timeline spans two major iPhone launches: the iPhone 18 Pro family and first foldable in fall 2026, followed by six iPhone models in 2027 including the iPhone 20 Pro and a second generation foldable.
Incoming CEO John Ternus, taking over on September 1, 2026, has made reviving Apple's industrial design team — which lost influence after Jony Ive's departure — his top priority.