Based on Bloomberg's Mark Gurman, Apple is planning roughly 20 new products across the remainder of 2026 and all of 2027 — a stretch he frames as the most aggressive product cycle in over a decade ![]()
. John Ternus, who becomes CEO on September 1, 2026, has made reviving Apple's design team his No. 1 priority, directly tying the hardware roadmap to a broader push to restore industrial-design influence inside the company ![]()
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All of the following is based on Mark Gurman's reporting and forecasts, not official Apple announcements. Timelines, model names, and feature sets frequently shift before final release.
Remainder of 2026 (H2)
iPhones
- iPhone 18 Pro / iPhone 18 Pro Max — Fall 2026, with A20 Pro chip, smaller Dynamic Island, simplified Camera Control button, dark cherry color option, variable aperture for at least one rear camera, and Apple's C2 modem
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