Apple's 2026–2027 Product Blitz: What's Coming and When

Apple is preparing the most aggressive product launch cycle in its history. According to Bloomberg's Mark Gurman and multiple supply chain reports, the company has roughly 20 new devices in the pipeline from late 2026 through 2027 . The lineup spans foldable iPhones, a touchscreen Mac, AI-powered wearables, smart glasses, and anniversary editions.

Here is a fact-checked, source-backed roadmap of what's coming, when it might arrive, and what caveats to keep in mind.

The Late 2026 Wave: Foldable iPhone and MacBook Ultra

First-Generation Foldable iPhone ("iPhone Ultra" or "iPhone Fold")

Apple's first foldable phone is on track for a September 2026 launch, debuting alongside the iPhone 18 Pro and iPhone 18 Pro Max . The device will use a book-style design that unfolds into a tablet with an iPad-like interface . Apple is heavily focused on minimizing the display crease and improving durability . Pricing is expected to be well above $1,500, with some reports suggesting over $2,000 . The likely name is "iPhone Ultra," though Gurman notes the branding is not fully finalized .

MacBook Ultra (Touchscreen, OLED)

Gurman reports Apple plans to launch an all-new super-premium category, called the "MacBook Ultra," as soon as late 2026 . It would mark the first-ever touchscreen on a Mac, paired with an OLED display, a Dynamic Island, M6 Pro/Max chips built on TSMC's 2nm process, and a thinner redesign . Supply chain leaker "Instant Digital" recently called the device "100% confirmed" and said production trials are underway .

However, industry-wide memory shortages may push the launch to early 2027 . Gurman has said early 2027 is now looking more likely than late 2026 due to the global chip shortage . The MacBook Ultra would sit above the 14-inch and 16-inch MacBook Pros, not replace them .

Other 2026 Refreshes

Gurman also expects updates to the HomePod Mini, iPads, and the annual iPhone 18 series as part of the ~20 product pipeline .

The Late 2027 Cluster: Apple's Biggest New Product Period Ever

Gurman describes late 2027 as Apple's "biggest new product period ever," with several flagship devices launching around the same time .

Second-Generation Foldable iPhone

A follow-up to the first foldable, likely also carrying "Ultra" branding, is planned for late 2027 . Both the second-generation foldable and the anniversary iPhone are expected to run on a 2-nanometer A21 chip Apple calls "Naxos" internally .

20th Anniversary iPhone

A special-edition "Pro" model to mark the 20th anniversary of the original iPhone, launching alongside the second-gen foldable and camera AirPods . Some reports suggest an "all-glass" design for this anniversary model .

AI-Powered AirPods with Built-In Cameras (Code Name B798)

Scheduled for late 2027, these are Apple's first wearable designed specifically for the AI era . Small infrared cameras integrated into the earbuds will enable spatial audio, gesture control, and AI-powered environmental awareness — the cameras will send information about the wearer's surroundings to Siri rather than capturing photos or video . The project reached late-stage prototypes with near-final design and capabilities by May 2026 . Originally targeting a 2026 launch, it slipped a year due to Apple's struggles with AI software .

Apple Smart Glasses (Code Name N50)

Apple's first smart glasses are now targeting "late 2027" after earlier delays . The company is testing four different frame styles — large rectangular, slim rectangular, larger oval/circular, and smaller oval/circular — with a unique dual-camera design . The glasses will initially be display-less, competing directly with Meta's Ray-Ban glasses, and will use a custom N401 chip based on Apple Watch S-series architecture . Gurman says Apple aims to disrupt the entire eyewear industry, similar to how the Apple Watch disrupted mechanical watches .

AI Wearable Pendant

A separate wearable that can be pinned to clothing or worn as a necklace, also part of Apple's AI hardware push, is in development alongside the glasses and camera AirPods .

Key Caveats and Timelines That Could Still Shift

• "Ultra" branding is not fully finalized. Gurman himself noted, "whether or not these are actually named Ultra, the reality is clear: Apple is going even more upmarket" .
• Timelines remain fluid. The foldable iPhone itself was rumored for years before settling on 2026. The MacBook Ultra, smart glasses, and camera AirPods have all faced delays. If the first-gen foldable slips to early 2027, the second-gen could slide to 2028 .
• Supply chain leaks from sources like Instant Digital, Ming-Chi Kuo, and Omdia broadly align with Gurman's reporting but should be treated as one step less reliable than Bloomberg's sourced reporting .
• Pricing is uncertain. While the foldable iPhone is expected over $1,500 and possibly over $2,000, actual Apple pricing won't be known until official announcements .