How OWOW Plans to Turn €2.65 Million Into B2B Startups

Eindhoven-based OWOW Venture Studio is putting its €2.65 million raise toward early-stage B2B companies it can help build, not just finance. Its approach combines investment with product development and connections to prospective customers in industries where OWOW already works.12511

How will OWOW invest the money?

Eight family offices and angel investors contributed to the €2.65 million round, which exceeded the studio’s initial €2 million target. OWOW, formally launched in late 2025 and led by founder and co-CEO Robin Dohmen, expects investments of €100,000–€250,000 per startup.124

Its stated ambition is to add at least three ventures annually for three years, drawing on both ideas developed within the studio and startups founded externally.12 That would mean at least nine additions if the plan is met; it is not a record of investments already made. The available reporting does not establish a precise formula for setting each company’s investment amount by development stage or commercial potential.

Why focus on established industries?

OWOW is targeting B2B software and AI opportunities in manufacturing, original equipment manufacturers (OEMs) and construction. Its broader product-studio work also spans logistics and trade.137 The rationale is practical: OWOW says it has built digital systems for manufacturers and OEMs, giving it industry experience and relationships it can bring to a new venture.1119

That does not mean every company it backs will look like industrial software. The first two reported investments include a robotics-related data business and a golf platform.24 What links them more clearly is OWOW’s preference for ventures where it can contribute product expertise and a route to relevant users, rather than capital alone.589

What does the hands-on model give founders?

OWOW describes itself as a co-founder rather than a passive investor. Its partnership offering lists product management, go-to-market work, branding, product design, talent, partnerships and legal expertise alongside funding.529 The wider product studio brings experience in AI implementation, software and design.1137

Customer access is central to the pitch. OWOW has described its client network as a source of market insight and potential customers for new B2B products.19 Access to that network is an opportunity, however—not evidence that a startup has secured a launch customer or proved demand. Likewise, OWOW’s advertised offer of up to €250,000 in funding should not be assumed to describe identical cash terms for every founder; terms need to be assessed venture by venture.29

What are its first investments?

Synthgen, based in Eindhoven, generates synthetic data for AI used in robots and machines; reporting cites agricultural robots as an example of the technology it aims to improve.24

Caddy Clubhouse, a British venture, connects golfers with caddies through an app and aims to develop a wider standard for caddie training and accreditation. OWOW is identified as both a technology investor and a development partner.4910

Who is building the ventures?

OWOW’s team page identifies Dohmen as co-CEO and founder, Kees van Nunen as Head of Ventures, and Vincent van Deursen as Head of Design—not Head of Product. It also lists Pieter-Jan Pieters and describes a wider group of specialists, industry veterans and commercial partners.7 Van Nunen has a background in startup coaching and corporate venture incubation.6

The published material supports a multidisciplinary studio model, but does not clearly specify each person’s responsibilities on individual investments or the membership and duties of a venture-capital advisory board.729 For now, the clearest test of the strategy is whether OWOW can turn its funding, building capacity and customer relationships into ventures with demonstrated demand.