Foldables Are Growing in 2026—but Book-Style Phones Are Driving the Market

Foldable phones are expanding quickly in 2026, but the market is not yet on track to replace conventional smartphones. The important change is happening inside the category itself: book-style devices that open into tablet-like screens are taking share from clamshell designs and attracting the largest manufacturers’ premium hardware investments. 1015

Apple’s expected entry could bring foldables to a much wider audience, but the first wave is likely to remain expensive and supply-constrained. The evidence points to a larger, more competitive premium segment—not an imminent mass-market takeover.

Book-style foldables are becoming the category’s growth engine

Book-style foldables open like a small book, combining a conventional cover display with a larger internal screen. Their appeal is less about compactness than about productivity, multitasking, reading and video on a tablet-like canvas.

Counterpoint expects book-style models to account for about 65% of foldable shipments in 2026, up from 52% in 2025. 15 A separate Counterpoint forecast puts the share as high as 76%, while Omdia’s first-half shipment data measured book-style devices at 69%. 101 These figures are not identical forecasts: they use different measurement windows and methodologies. Their direction is consistent, however—wide, book-style phones are gaining importance faster than flip-style models.

Omdia’s first-half data also shows how competitive the form factor has become. Huawei held 57% of global book-style shipments, followed by Samsung at 18%, HONOR at 9%, OPPO at 7% and vivo at 6%. 4 Samsung remains a major force in the overall foldable market, but it is no longer the uncontested leader in every foldable segment.

Galaxy Z Fold8: Samsung makes the Fold more like a regular phone

Samsung’s Galaxy Z Fold8 reflects the industry’s move toward wider book-style designs. It has a 5.5-inch cover display with a 10:16 aspect ratio and a 7.6-inch internal display with a 4:3 ratio. The result is a more usable outer screen when closed and a broader canvas for multitasking and media when opened. 1822

The device uses Qualcomm’s Snapdragon 8 Elite Gen 5 for Galaxy platform and is available with 256GB, 512GB or 1TB of storage. 22 Samsung lists a 4,800mAh battery, while independent specifications report 12GB of RAM on the 256GB and 512GB versions and 16GB on the 1TB model. 1819

The US price places the Fold8 firmly in the luxury-phone category:

• 256GB: $1,899.99
• 512GB: about $2,099.99
• 1TB: about $2,499.99 1721

At 201 grams and 4.5mm thick when unfolded, the Fold8 is Samsung’s lightest Galaxy Z Fold to date. 1719 Those improvements address two persistent complaints about book foldables—bulk and weight—but they do not eliminate the basic premium-price problem.

There is not enough public, model-specific shipment data to determine whether the Galaxy Z Fold8 is a sales success or failure. The broader market forecast is more useful: Counterpoint expects Samsung to remain the leading foldable vendor in 2026 with a 32% share, down from 40% in 2025 as Huawei, HONOR and Apple increase pressure. 11

HONOR Magic V6 shows how thin and light book foldables are becoming

The HONOR Magic V6 attacks the same market from a different angle. Its headline proposition is not simply a larger screen, but a book-style phone that feels closer to a conventional handset in the hand.

The global model measures 8.75mm when folded and 4.0mm when open in its white finish, and weighs about 219g. It has a 6.52-inch cover display and a 7.95-inch internal display, both supporting adaptive refresh rates up to 120Hz. 53

Reported headline specifications include Qualcomm’s Snapdragon 8 Elite Gen 5, up to 16GB of RAM, 512GB of storage in the European configuration, a battery of roughly 6,600mAh and a 50MP, 64MP and 50MP rear-camera system. 495456

HONOR launched the phone globally in June, with European pricing listed at £1,999.99 in the UK and €2,299.99 in the eurozone. 5356 That pricing makes the Magic V6 a credible hardware competitor, but not an affordable alternative to a conventional flagship. It also illustrates the market’s current paradox: manufacturers are improving thickness, weight, battery capacity and durability while keeping book foldables firmly in the ultra-premium tier.

Apple’s expected foldable iPhone could expand demand—but the details remain rumors

Apple has not officially announced a foldable iPhone. Reports and analyst estimates therefore need to be separated from confirmed specifications and pricing.

The current rumor picture points to a book-style device with a display of about 7.8 inches when opened. It is expected to be unveiled alongside the iPhone 18 Pro and iPhone 18 Pro Max in September 2026, although the exact name, specifications and availability remain unconfirmed. 333947

Price estimates vary. Some forecasts place the starting price near $1,800–$2,000, while others put it between $2,000 and $2,500. The better-supported conclusion is not a precise figure but a price position: Apple’s first foldable is expected to cost more than $2,000 in many estimates. 39

Initial supply could also be limited. One reported estimate expects suppliers to ship roughly 7 million to 8 million units in 2026, which would make availability a potential constraint even if demand is strong. 33 Other reports have cited higher production targets, so the supply outlook remains uncertain.

Apple’s potential impact is consequently larger than its first-year unit sales. A foldable iPhone could make the book-style format familiar to a much larger installed base of iPhone users and encourage developers to optimize apps for wider, tablet-like screens. Counterpoint forecasts that Apple could take 25% of foldable shipments in its first year, but that figure is a projection rather than an observed result. 11

Shipment forecasts show strong growth, not mass adoption

Forecasts differ on the exact size of the market, but they agree that foldables are growing from a small base. Counterpoint expects global foldable shipments to increase 21% year over year in 2026. 911 Omdia forecasts more than 20% annual growth through 2028, with shipments reaching about 36 million units. 56

The baseline also varies by research firm. Omdia recorded 18.2 million foldable smartphones shipped in 2025, while an IDC estimate cited by Analytics Insight put 2025 shipments at 20.6 million. 62 Those differences are a reminder that market forecasts should be compared directionally rather than treated as perfectly interchangeable.

Omdia expects shipments to approach 45 million units by 2030, while still accounting for less than 3% of worldwide smartphone shipments. 7 In other words, foldables can more than double in absolute volume and remain a specialist part of the overall phone market.

Why foldables remain difficult to take mainstream

The central obstacle is value. A book foldable can combine a phone and a larger productivity screen, but current models often cost roughly $1,800 to $2,500. Buyers must also weigh the practical trade-offs of a folding mechanism: a thicker closed profile than most slab phones, concerns about hinge and display durability, repair costs, screen creases and software that does not always make full use of the extra space.

Thinness and weight are improving. The Galaxy Z Fold8 reaches 201g, and the HONOR Magic V6 is around 219g, showing that manufacturers are narrowing the ergonomic gap with conventional premium phones. 171953 But hardware refinement alone does not prove that consumers need a foldable rather than a large flagship phone paired with a tablet.

The category’s path beyond niche status is therefore straightforward in principle, even if difficult in practice:

• lower purchase and repair costs;
• hinges and flexible displays with stronger long-term reliability;
• thinner, lighter designs without sacrificing battery life;
• better trade-in and insurance programs; and
• software that makes the larger screen essential for work, communication or entertainment.

Apple’s entry could accelerate awareness and developer support. Its expected price, however, suggests that the first iPhone foldable may initially reinforce the category’s premium positioning rather than make foldables affordable for the mass market.

The 2026 verdict

The foldable market is evolving toward wider book-style devices, and the Galaxy Z Fold8, HONOR Magic V6 and Apple’s expected foldable iPhone all reinforce that direction. The strongest growth is likely to come from phones that offer a genuinely larger working screen—not simply from devices that fold for novelty or pocketability.

Still, the available forecasts do not support the idea that foldables will become the default smartphone by 2028 or 2030. They describe a fast-growing premium niche that could reach tens of millions of annual units while remaining below 3% of the broader smartphone market. 57

The next phase will be decided less by whether manufacturers can make a phone fold and more by whether they can make the larger screen useful enough, durable enough and affordable enough to justify the trade-off.