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Can Huawei and JAC Help Stellantis Revive Maserati?
Stellantis is reportedly in talks with Huawei and JAC on a long term Maserati partnership built around Huawei’s Harmony Intelligent Mobility platform. Reports envision Huawei supplying smart vehicle technology, JAC contributing engineering and manufacturing, and Maserati providing product positioning and overseas br...
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Key takeaways
- Stellantis is reportedly in talks with Huawei and JAC on a long term Maserati partnership built around Huawei’s Harmony Intelligent Mobility platform.
- Reports envision Huawei supplying smart vehicle technology, JAC contributing engineering and manufacturing, and Maserati providing product positioning and overseas brand reach; Maextro branding in China is also being...
- The talks fit Stellantis’ €60 billion FaSTLAne 2030 strategy, which explicitly emphasizes partnerships and higher factory utilization.
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openai.comCreate a landscape editorial hero image for this Studio Global article: How is Stellantis negotiating a long-term partnership with Huawei and JAC Group to revive Maserati—potentially integrating Huawei’s Harmony. Article summary: Stellantis is reportedly exploring a three-way, asset-light revival of Maserati: Maserati would contribute product configuration and international commercial reach, Huawei the connected-vehicle/software stack, and JAC th. Topic tags: general, news, general web. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers,
Maserati may become the next test of Stellantis’ partnership-first strategy. The automaker is reportedly discussing long-term industrial cooperation with Huawei and JAC Group that could combine Chinese smart-car technology and manufacturing know-how with Maserati’s luxury positioning and international presence. The important qualification: the companies have not announced a signed agreement. 20
The reported three-way model
The discussions are reported to center on Huawei’s Harmony Intelligent Mobility platform. In the model described by Reuters and reports cited by it, Huawei would bring the digital and connected-vehicle layer; JAC would provide engineering and manufacturing capacity; and Maserati would configure vehicles for its brand and commercialize them outside China. 20
That division of labor could give Maserati access to an established intelligent-vehicle platform rather than requiring the brand to carry every software and vehicle-development cost alone. It is an especially consequential proposition for a low-volume luxury marque, where dedicated product investment must be spread across relatively few sales.
A possible Maextro-in-China, Maserati-elsewhere strategy
One reported option is dual branding: a vehicle sold under JAC’s Maextro luxury marque in China and as a Maserati in overseas markets. The approach would allow the partners to use a China-specific luxury identity at home while retaining Maserati’s established name in international markets. 20
Reports say negotiations have focused on an ambition to begin production of the first jointly developed vehicle by the end of 2027. That is a reported target, not a company-confirmed launch timetable. 20
Why a partnership could matter for Maserati
Maserati delivered fewer than 8,000 vehicles in 2025, according to reporting on the talks. 8 A shared technology and industrial program could therefore offer a route to newer products and greater scale without asking the brand to fund an entirely standalone software, connectivity and manufacturing program.
But access to technology would not automatically solve Maserati’s commercial challenge. A recovery would still depend on product appeal, pricing, distribution and demand in the markets where Maserati competes. The partnership is best understood as a possible way to improve the industrial and technology equation—not as a guaranteed turnaround.
How it fits Stellantis’ wider strategy
The reported Maserati discussions align with CEO Antonio Filosa’s broader use of partnerships. Stellantis’ FaSTLAne 2030 plan calls for more than €60 billion in investment through 2030 and identifies partnerships that complement the group’s strengths and manufacturing-footprint optimization as core pillars. The company is targeting an increase in capacity utilization from 60% to 80% by 2030. 16
Stellantis has also pointed to production tie-ups with Chinese groups Leapmotor and Dongfeng as part of this direction. 1 In that context, a Huawei-JAC arrangement would extend an existing strategic logic: combine Stellantis brands and market reach with external technology or industrial partners where that may improve speed, scale or capital efficiency.
What it could mean for Cassino and Modena
Filosa has said a future Maserati manufacturing partnership would have a positive effect on output at the Cassino and Modena plants in Italy, where Maserati models are made. 6
That statement indicates an intention to support Italian production rather than simply shift Maserati activity abroad. However, it does not specify whether the effect would come from vehicle assembly, components, finishing work, new derivatives or another production allocation. The actual manufacturing footprint remains one of the deal’s most important unanswered questions.
What is still unconfirmed
The talks are real enough to have been reported by multiple outlets, but the proposed arrangement remains incomplete. There is no confirmed agreement on:
- which vehicle or vehicles would be developed;
- where engineering and final production would take place;
- whether output would be based in China, Italy or divided between both;
- the final allocation of investment, intellectual property and industrial responsibilities;
- whether Maextro/Maserati dual branding will proceed; or
- the final timing for any launch or production start.
20
Stellantis has said it routinely discusses opportunities with industry players around the world to improve customer mobility choices, while Huawei and JAC had not responded to Reuters’ requests for comment when the report was published. 20
For now, the potential partnership is a significant strategic signal rather than a finished transaction. If it materializes, its real test will be whether shared Chinese technology and manufacturing can produce vehicles that feel distinctly Maserati—and sell in sufficient numbers to justify the revival effort.
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Stellantis is reportedly in talks with Huawei and JAC on a long term Maserati partnership built around Huawei’s Harmony Intelligent Mobility platform.
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Stellantis is reportedly in talks with Huawei and JAC on a long term Maserati partnership built around Huawei’s Harmony Intelligent Mobility platform. Reports envision Huawei supplying smart vehicle technology, JAC contributing engineering and manufacturing, and Maserati providing product positioning and overseas brand reach; Maextro branding in China is also being...
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The talks fit Stellantis’ €60 billion FaSTLAne 2030 strategy, which explicitly emphasizes partnerships and higher factory utilization.
Sources
finimize.comStellantis Courts Huawei To Help Maserati Find Its Footing
stellantis.comStellantis Unveils €60 Billion Strategic Plan to Accelerate Growth ...
reuters.comStellantis to strike more partnerships in Italy for Maserati, e-cars, CEO says