Apple Reshapes Its Hardware Leadership Under Johny Srouji

Srouji, previously Apple’s senior vice president of Hardware Technologies and the architect behind Apple’s custom silicon strategy, has been promoted to Chief Hardware Officer. In the role, he now oversees both the hardware technologies group (which develops chips and core components) and the hardware engineering organization responsible for building Apple devices.

This effectively consolidates Apple’s hardware leadership into a single structure. Instead of separate organizations coordinating across boundaries, the company now places chip development and product engineering under the same executive authority.

The consolidation reflects the central role Apple silicon now plays across the company’s product lineup—from iPhone and Mac to wearables and emerging device categories.

The Five Core Hardware Divisions

Within the unified organization, Apple has divided hardware development into five major functional areas, each led by senior engineering leaders reporting into Srouji.

The five divisions are:

• Hardware engineering
• Silicon
• Advanced technologies
• Platform architecture
• Project management

This structure simplifies the organization and creates clearer ownership of core responsibilities across the hardware pipeline.

For example, hardware engineering teams focus on building Apple devices, while the silicon group continues developing Apple’s custom processors and related technologies. Platform architecture aligns system-level technologies across products, and project management coordinates complex device development programs.

Product Design Oversight Is Being Reshuffled

One of the most visible changes involves product design leadership.

Oversight of product design—previously handled by executive Kate Bergeron—is being redistributed to two of her longtime deputies, Shelly Goldberg and Dave Pakula.

• Goldberg has led Mac product design work.
• Pakula previously oversaw design for products such as Apple Watch, iPad, and AirPods.

Under the new structure, they share broader oversight of Apple’s device design efforts, while Richard Dinh continues leading iPhone product design.

Bergeron is moving into a new role focused on product reliability across Apple’s hardware lineup while continuing to oversee materials engineering work.

The shift spreads responsibility across multiple leaders rather than concentrating product design management in a single executive.

New Teams and Reporting Lines

The reorganization also introduces changes to Apple’s internal reporting structure.

Several hardware and product leaders who previously reported within John Ternus’s organization are now expected to report directly into Srouji’s hardware group.

In addition, Apple has created new teams focused on emerging product categories and ecosystem initiatives. Reporting changes reportedly include:

• Expanded roles for silicon engineering leadership overseeing chip design and packaging technologies
• New teams focused on ecosystem platforms and partnerships
• Special projects groups working on emerging device categories such as robotics-related hardware initiatives

These changes are designed to reduce organizational friction and align teams working on foundational technologies with those building consumer products.

What the Reorganization Signals

Taken together, Apple’s changes point to a strategic shift toward faster hardware execution and deeper integration between silicon and devices.

The restructuring aims to:

• Bring chip engineers closer to product teams
• Reduce coordination delays across large hardware programs
• Simplify leadership structure across Apple’s hardware organization
• Speed development of future devices and new product categories

Apple’s reliance on custom silicon—from the A‑series chips in iPhones to the M‑series processors in Macs—makes this integration especially important. Tight collaboration between silicon designers and device engineers can enable better performance, efficiency, and feature integration.

Preparing for Apple’s Next Leadership Era

The timing of the reorganization is closely tied to Apple’s broader leadership transition.

Reports indicate that John Ternus will take over as CEO later in 2026, succeeding longtime chief executive Tim Cook.

As Ternus moves into the top role, Srouji becomes the operational anchor for Apple’s hardware roadmap. The structure allows Ternus to focus on overall corporate strategy while Srouji manages the complex execution required to deliver Apple’s devices.

In effect, Apple is positioning its hardware division for the next decade—one where custom silicon, tightly integrated engineering teams, and faster development cycles are likely to define the company’s product strategy.

While Apple rarely discloses full internal org charts, the available reporting suggests this restructuring is intended to streamline decision‑making and strengthen the company’s core advantage: building hardware and silicon together as a single system.