One of the most direct signals to US investors involved regulatory reform.
Lam said Vietnam is accelerating efforts to build a more transparent legal framework and emphasized stronger protection for intellectual property—an issue frequently raised by multinational technology companies considering expansion in emerging markets.
The government’s push to improve legal clarity and IP enforcement is intended to make the business environment more predictable for high‑tech companies, helping reduce risks related to innovation, software development, and data‑driven services.
Lam also encouraged Amazon to expand its role in Vietnam’s digital transformation.
He highlighted several areas where cooperation could grow:
Vietnam sees these technologies as central to a development model increasingly driven by science, innovation, and digital infrastructure.
Officials also suggested that Amazon could contribute to workforce development and advanced technology ecosystems as the country scales up its digital economy.
Another topic raised during discussions around Amazon’s presence in Vietnam was the company’s low‑Earth‑orbit satellite internet initiative, Project Kuiper.
Amazon has been studying the possibility of deploying the satellite broadband service in Vietnam. Vietnamese officials indicated support for the company working with relevant agencies to explore the deployment of the system in the country.
If implemented, such infrastructure could expand connectivity and support digital‑economy growth across Vietnam’s rapidly developing technology sector.
The meeting with Amazon reflects a broader Vietnamese effort to attract US capital and expertise in high‑technology industries.
Under the Vietnam–US Comprehensive Strategic Partnership, economic, trade, and investment cooperation—particularly in science and technology—has been identified as a major driver of deeper bilateral relations.
By combining regulatory reform, stronger intellectual‑property protection, and targeted partnerships with major global technology companies, Vietnam is signaling that it aims to become a key destination for advanced technology investment in Southeast Asia.
For companies like Amazon and other US tech firms, the message from Hanoi was clear: Vietnam is positioning itself as a stable, cooperative environment for long‑term innovation and digital‑infrastructure development.