Dyson CameraJet Brings Camera-Guided Brushing to South Korea

Dyson introduced the CameraJet in South Korea at a September 10, 2026, event in Seoul’s Banpo Hangang Park. Already unveiled internationally earlier that month, the device marked Dyson’s entry into the Korean oral-care market with a toothbrush designed to clean tooth surfaces and target spaces between teeth in one brushing session.43311

How CameraJet brushes and targets gaps

CameraJet uses sonic brushing and contoured bristles shaped to follow the teeth. Its brush head has different bristle structures: firmer inner bristles are described as targeting surface stains, while softer outer bristles are intended for cleaning along the gumline.1127

The more unusual feature is Gap Optical Targeting. A 100,000-pixel macro camera, described as occupying one square millimeter, analyzes 28 images per second. A machine-learning system trained on approximately 470,000 dental images uses that view to locate spaces between teeth; lighting helps the camera see inside the mouth.141533

When the system detects a gap, it triggers a cone-shaped burst of liquid aimed at that space, without requiring the user to target each burst manually. Reporting puts the detection-to-jet interval at about 0.1 seconds.14 Dyson presents this as a way to address missed interdental spaces while brushing—a characteristic example of its engineering-led approach to an everyday task—but the supplied evidence does not independently establish that the jet is gentle on gums or that it replaces every other form of interdental care.24

What the MyDyson app shows—and the privacy caveat

The MyDyson app can display a live view from the brush’s camera while users brush. It also provides brushing-coverage information, cleaning insights and guidance based on brushing patterns; the available descriptions do not specify exactly how those insights are measured or personalized.1115

Dyson says the camera is active only during live viewing or automatic jetting and that images are not recorded or stored on the brush or in the cloud.2326 Those are company claims, not independently verified privacy findings. They also should not be read as a promise that an image can never be saved: users have captured screenshots of the app’s live feed.34

Korean price, colors and availability

In South Korea, CameraJet’s recommended retail price is 749,000 won. It is offered in Ceramic Pink and Ceramic Ultra Blue, with availability reported through Dyson’s official website and online channels.4 Korean launch reporting says there was no dedicated CameraJet cleaning solution or toothpaste available locally at the time; users could fill the tank with water and apply regular toothpaste to the brush head.3

The Korean debut shows how Dyson is applying cameras, software and precision liquid delivery beyond its familiar vacuum and hair-care products. Whether that integration justifies the price is a separate question from how the device works.12