BYD Executive Vice President Stella Li (Li Ke) laid out the commercial blueprint in a June interview with Business Insider:
Importantly, Li has said these robots are not meant to replace human sales staff — the emotional connection with customers remains indispensable . Instead, BYD plans to use robots to improve service quality through collaboration with human employees.
BYD established a dedicated humanoid robotics laboratory in late 2024 . The company is pursuing a dual-path strategy: developing its own in-house humanoid while also investing in external robotics developers and testing robots from Unitree and UBTech in its factories . Key elements include:
BYD has been a key partner for UBTech's Walker S series of industrial humanoid robots:
BYD is the first major automaker to commit to a customer-facing humanoid deployment in dealerships within 1–2 years, starting with the physical prototype debut this August. While Tesla leads in hype and long-term production ambition, BYD is moving faster on a concrete retail use case. XPeng is closest in production readiness among Chinese rivals, and Hyundai is leveraging Boston Dynamics' advanced mobility for industrial tasks.
The humanoid robot race among automakers is no longer theoretical — BYD, Tesla, XPeng, and Hyundai all have working prototypes, factory testing programs, and commercial timelines. BYD's strategy of combining in-house development with third-party testing, and targeting customer-facing retail roles, sets it apart from the more industrial-focused approaches of its competitors.