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How Xiaomi EV Is Organizing for Overseas Expansion
Xiaomi EV’s new International Business Department formalizes overseas preparations under Yu Liguo, ahead of a planned European entry in the second half of 2027; the announcement does not confirm that overseas deliveri... Most teams report to Yu, while automotive international marketing also reports to Xiaomi group m...
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Key takeaways
- Xiaomi EV’s new International Business Department formalizes overseas preparations under Yu Liguo, ahead of a planned European entry in the second half of 2027; the announcement does not confirm that overseas deliveri...
- Most teams report to Yu, while automotive international marketing also reports to Xiaomi group marketing chief Xu Fei.
- Xiaomi has announced a 2027 Europe plan and signed MOUs with eight German dealer groups, but the first export model, prices, sales targets and customer delivery dates remain unspecified in the report.
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openai.comCreate a landscape editorial hero image for this Studio Global article: According to Sina Technology’s November 6, 2026 report, how is Xiaomi EV preparing for overseas expansion through its new International Busi. Article summary: Xiaomi EV is moving from overseas preparation toward a formal operating organization—not announcing that overseas customer deliveries have begun. Sina Technology’s November 6, 2026 report describes a new International Bu. Topic tags: general, general web. Style: premium digital editorial illustration, source-backed research mood, clean composition, high detail, modern web publication hero. Use reference image context only for broad subject, composition, and topical grounding; do not copy the exact image. Avoid: logos, brand marks, copyrighted characters, real person likenesses, fake screenshots, UI text, readable text, watermarks, charts with fake numbers, clic
Xiaomi EV is moving from overseas planning toward a dedicated international operating structure. The new International Business Department, led by automotive vice president Yu Liguo, brings together teams for go-to-market, sales, network development, delivery and logistics, user services, general management and overseas regions. The move comes ahead of a planned European entry in the second half of 2027—but it is not confirmation that overseas customer deliveries have started. 2
Yu Liguo leads the new department
Yu will serve concurrently as general manager of the International Business Department and report jointly to Xiaomi Group CEO and automotive president Lei Jun and Group President Lu Weibing. The appointment continues his role in the company’s overseas preparations: Yu also led the overseas-business preparation group established in May 2026. 2
The change formalizes that preparatory effort as a department with several named functions. The report identifies the teams and their reporting lines, but does not publish detailed descriptions of each team’s responsibilities. 2
How the teams report
The GTM, sales, network development, delivery and logistics, user services, general management and overseas regional teams report to Yu. Their names indicate the areas the department is organizing around, from market entry and sales to delivery and support; the report does not specify the teams’ individual mandates. 2
Automotive international marketing has a separate arrangement: it reports jointly to Yu and Xu Fei, Xiaomi’s group vice president and chief marketing officer. That gives the marketing function a second reporting line to group-level marketing leadership, while the other listed teams report to Yu. 2
A structure for the announced overseas timeline
The reported plan is to begin Xiaomi EV’s global expansion in the second half of 2027, with Europe as the first market, then enter right-hand-drive markets in the first half of 2028. At IFA 2026, Xiaomi announced plans to enter European markets including Germany in 2027. It also signed memorandums of understanding with eight German automotive dealer groups, described as an initial step in building a retail and service network. 2
The department’s market, sales, network, logistics and service teams provide an organizational framework for that planned rollout. The dealer-group MOUs indicate preliminary partnerships, not proof that a complete sales, delivery or service network is already operating. 2
What the report does not confirm
The report does not specify the first vehicle Xiaomi EV will export, country-specific prices, overseas sales targets or exact customer delivery dates. Its organizational changes, stated market plans and dealer memorandums should therefore be read as preparation for expansion—not evidence that sales or deliveries abroad have begun. 2
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Xiaomi EV’s new International Business Department formalizes overseas preparations under Yu Liguo, ahead of a planned European entry in the second half of 2027; the announcement does not confirm that overseas deliveri...
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Xiaomi EV’s new International Business Department formalizes overseas preparations under Yu Liguo, ahead of a planned European entry in the second half of 2027; the announcement does not confirm that overseas deliveri... Most teams report to Yu, while automotive international marketing also reports to Xiaomi group marketing chief Xu Fei.
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Xiaomi has announced a 2027 Europe plan and signed MOUs with eight German dealer groups, but the first export model, prices, sales targets and customer delivery dates remain unspecified in the report.