Create a Brand Voice

1. Open the message tools

   Select the add control in the AI Chat composer, then choose Brand Voice.

2. Add a new voice

   Choose the option to create a Brand Voice and give it a name your team will recognize.

3. Provide representative writing

   Paste clear examples such as approved posts, articles, website copy, or marketing emails that genuinely represent the desired voice.

4. Detect and review the voice

   Let AI identify the style, then correct anything that is too vague, inaccurate, or specific to only one sample.

5. Save the Brand Voice

   Save the reviewed guidance so it is available from the composer in future chats.

Apply it to a writing task

1. Select the Brand Voice

   Open Brand Voice from the composer and choose the saved voice before sending your request.

2. Describe the content and audience

   Brand Voice controls style, but the request should still explain the goal, audience, format, facts, and call to action.

3. Review the result

   Check that the content is accurate and natural. Ask for a focused adjustment when the result is too formal, casual, promotional, or repetitive.

Choose strong examples

• Use approved writing that reflects the voice you want to repeat.
• Include enough text to reveal tone, sentence rhythm, vocabulary, and formatting patterns.
• Avoid mixing unrelated brands, audiences, or radically different styles in one sample.
• Update the Brand Voice when your positioning or communication guidelines change.