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Hey, we get it—turning an interview into a compelling blog post can feel daunting. But guess what? We’ve got good news for you: it’s easier than you think with the right approach.

Whether you’re looking to share a fascinating conversation or highlight an industry expert’s insights, our 13 tips will help you transform that raw interview into a captivating blog post. In the end, I also includes some examples and templates you can use! Enjoy.

13 Tips to Turn an Interview into a Blog Post

1. Prepare Thoroughly

Before you even sit down with your interviewee, it’s crucial to do your homework. This means researching your interviewee, understanding their background, and getting a sense of what makes them tick. Preparation sets the stage for a successful interview and helps you craft thoughtful, insightful questions.

2. Develop Insightful Questions

Think about what your audience wants to know. Craft questions that are open-ended and designed to elicit detailed responses. This will not only make your interview more engaging but also provide you with richer content to work with. For inspiration, check out some interview blog post examples or blog interview questions that have worked well in the past.

3. Choose Appropriate Recording Equipment

Ensure you have the right recording equipment to capture the conversation clearly. Whether it’s a high-quality microphone or a simple smartphone app, good audio quality is non-negotiable. Trust us, you don’t want to miss out on any golden quotes because of poor sound quality.

4. Conduct an Engaging Interview

When the big day arrives, make sure you’re present and engaged. Listen actively, follow up on interesting points, and don’t be afraid to veer off-script if the conversation takes an intriguing turn. Your goal is to create a dialogue, not just a Q&A session.

5. Transcribe and Organize Content

Once the interview is over, it’s time to transcribe the audio. This can be a tedious task, but it’s essential for identifying key themes and quotes. There are plenty of transcription tools available to make this easier. As you transcribe, start thinking about how to turn the interview into a story.

6. Craft an Attention-Grabbing Headline

Your headline is the first thing readers will see, so make it compelling. Use relevant keywords strategically to ensure your post is SEO-friendly. For example, “How to Turn an Interview into a Compelling Blog Post: Expert Tips and Tricks.”

7. Structure Your Post Effectively

A well-structured post is more likely to keep readers engaged. Start with an engaging introduction that sets the stage and provides some background information. Use subheadings to break up the content and make it easy to navigate.

8. Incorporate Direct Quotes

Direct quotes from your interviewee add authenticity and depth to your post. They make the content more engaging and provide valuable insights straight from the source. For example, in our interview article sample, we included direct quotes to highlight key points.

9. Add Context and Analysis

Don’t just transcribe the interview; add your own analysis and insights. Provide context for your readers and explain why certain points are important. This not only enriches the content but also showcases your expertise.

10. Enhance with Multimedia

Incorporate relevant images, infographics, or even video snippets to make your post more engaging. Multimedia elements can break up the text and provide additional context. For example, you might include a video clip of a particularly insightful moment from the interview.

11. Optimize for SEO

Use relevant keywords throughout your post, add internal and external links, and write compelling meta descriptions and alt text. SEO optimization ensures that your post reaches a wider audience.

12. Edit and Refine

Proofread your post for clarity and conciseness. Fact-check all information, and if necessary, get approval from your interviewee. Editing is a crucial step in ensuring your post is polished and professional.

13. Promote and Repurpose

Once your post is live, share it on social media platforms and notify your interviewee. Consider adapting the content for other formats like a podcast or video to reach an even broader audience.

Use AI to Turn an Interview into a Blog Post

I tried the following prompt with a transcript of Jack Ma. The result is very interesting.

Interview Transcript: <Insert your transcript here>

You’ve recently conducted an insightful interview that you believe has the potential to captivate your blog audience. Now, it’s time to transform that raw conversation into a compelling blog post. Follow these steps to ensure your post is engaging, informative, and retains the authentic voice of the interviewee:

  1. Craft an Attention-Grabbing Introduction:
    • Begin with a hook that draws readers in. This could be an intriguing quote from the interview, a surprising fact, or a compelling anecdote.
    • Introduce the interviewee, providing context about who they are and why their insights are valuable.
    • Briefly outline what readers can expect to learn or gain from the interview.
  2. Organize the Content with Clear Subheadings:
    • Break down the interview into thematic sections with clear, descriptive subheadings.
    • Ensure each section flows smoothly into the next, maintaining a logical progression of ideas.
  3. Highlight Key Quotes and Insights:
    • Use pull quotes to emphasize particularly powerful or memorable statements.
    • Provide context around these quotes, explaining their significance and how they relate to the broader topic.
  4. Add Commentary and Analysis:
    • Interweave your own analysis and commentary to provide additional depth and perspective.
    • Connect the interview content to broader trends, issues, or themes relevant to your audience.
  5. Engage with the Interviewee’s Personality:
    • Capture the interviewee’s voice and personality through their responses.
    • Include anecdotes or personal stories shared during the interview to humanize and add relatability to the post.
  6. Conclude with a Strong Closing:
    • Summarize the key takeaways from the interview.
    • End with a call to action, encouraging readers to reflect on the insights shared, leave comments, or engage further with the interviewee’s work.
  7. Polish and Proofread:
    • Ensure the final post is well-written, free of errors, and polished.
    • Add relevant images, links, and formatting to enhance readability and engagement.

Example questions to turn an interview into a story

  1. What was the defining moment that led you to pursue your current career/passion?
  2. Can you walk me through a typical day in your life? What does your routine look like?
  3. What’s the biggest challenge you’ve faced in your career and how did you overcome it?
  4. Tell me about a time when you failed. What did you learn from that experience?
  5. Who has been your greatest mentor or inspiration? How have they influenced you?
  6. What’s a common misconception people have about your industry/field?
  7. If you could go back in time and give your younger self one piece of advice, what would it be?
  8. What’s the most surprising thing you’ve learned in your career so far?
  9. Can you share a behind-the-scenes story that most people don’t know about your work?
  10. What’s your vision for the future of your industry? Where do you see things heading?
  11. Tell me about a moment when you felt truly proud of your work. What made it special?
  12. How do you stay motivated and inspired when facing setbacks or creative blocks?
  13. What’s the most valuable lesson you’ve learned from a mistake or failure?
  14. If you weren’t in your current profession, what alternative career path might you have taken?
  15. What’s a goal or dream you’re still working towards? What steps are you taking to achieve it?

Real-life examples that turn an interview into a story

Sometimes you need a little inspiration to see how others have nailed it. Here are some standout examples of interview blog posts that not only capture the essence of a conversation but also turn it into a story you can’t put down.

1. “How This 32-Year-Old Entrepreneur Makes Over $80k A Month Blogging” by Adam Enfroy

In this captivating post, Adam Enfroy interviews Jon Morrow, a successful blogger who makes over $80k a month. The story is told through a series of insightful questions and answers, weaving together Jon’s background, the challenges he overcame, and practical advice for aspiring bloggers. The narrative arc takes readers on Jon’s journey from struggling with a disability to building a thriving online business. It’s not just an interview; it’s a story of resilience and success.

2. “Neil Patel on Building Businesses, Learning from Mistakes, and the ROI of Helicopters” by Noah Kagan

This interview with digital marketing guru Neil Patel is structured like an engaging story. Noah Kagan highlights key moments in Neil’s career and personal life, including anecdotes about his failures, successes, and some unconventional business strategies. It goes beyond mere business advice, offering readers a glimpse into Neil’s unique approach to life and work. It’s a mix of humor, wisdom, and actionable insights.

3. “Ta-Nehisi Coates, Interviewed by Chimamanda Ngozi Adichie” in The Atlantic

This literary gem reads like a conversation between two friends. Renowned authors Ta-Nehisi Coates and Chimamanda Ngozi Adichie delve into Coates’ writing process, his views on race in America, and his personal reflections. The dialogue is rich and intimate, providing readers with deep insights into both the interviewee’s work and personality. It’s an artful blend of intellectual discourse and personal storytelling.

4. “Explaining Ethereum: Interview with Vitalik Buterin” by Laura Shin

Laura Shin transforms a technical interview with Ethereum creator Vitalik Buterin into an accessible and engaging story. She breaks down complex blockchain concepts into understandable narratives, using Buterin’s personal journey and vision to frame the discussion. The post not only educates readers about Ethereum but also humanizes the tech prodigy behind it.


How to interview someone for an article?

Prepare thoroughly by researching the interviewee and topic. Create a list of open-ended questions, but be ready to ask follow-ups. Start with easy questions to build rapport, then delve deeper. Listen actively, record the conversation (with permission), and take notes. End by asking if they have anything to add.

How to turn an interview into a blog post?

Begin by transcribing the interview and identifying key themes. Write an engaging introduction about the interviewee, then organize content into logical sections with subheadings. Use direct quotes to capture the interviewee’s voice, add context where needed, and create smooth transitions between topics. Conclude with main takeaways or a call-to-action.

How to turn an interview into a story?

Find the narrative arc in the interviewee’s responses and start with an attention-grabbing anecdote or quote. Weave in background information and use descriptive language to set the scene. Include dialogue and direct quotes for authenticity, building tension or curiosity throughout the piece. End with a powerful conclusion or reflection that ties back to the opening.